What’s better than a sweet trip on the whimsical side of macarons? Doing it at home. Paragon Studio helped re-launch 75 Degrees with a rebrand that painted a more fanciful look-and-feel for the dessert company. Specializing in classic and unique flavors of macarons—all delivered to your door—the new visual identity feautured colorful illustrations reminiscent of the fun new flavors as well as product photography that took a unique vantage point: macro shots that turned the iconic dessert into colorful landscapes and terrains.

branding, product launch, social media, menu consultation, packaging design